Pitchfork TV is launching one week from today. Music videos as TV - what a novel idea. *(think MTV when it actually showed videos) Music videos online *(think YouTube without bad homemade movies) It looks like what Pitchfork wants to do is take the formula that was MTV and VH1 and apply it to independent music. They will show concerts, interviews, documentaries, and music videos. Take note b/c this may change the way we consume music videos and the way advertisers make $ off indie music.
"The 24-hour music network was such a great concept. What happened? Given music's nearly inexhaustible supply of notable artists and genres, there are no limits to how deeply it can be explored. But despite all the footage we've seen of high-profile rock and pop artists hitting their creative strides, similar documents of independent artists are far less accessible, if they exist at all.
In recent years, independent film networks have dedicated themselves to the respectful and intelligent treatment of classic and underground cinema. But independent music has never had a permanent home. So today, we're proud to announce the April 7 beta launch of Pitchfork.tv, the first-ever music video channel dedicated to documenting independent music as it happens. As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online." - from Pitchfork's own review of Pitchfork TV
